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Media News Discovery announces channel focused on green activism

Discovery Communications plans to start a 24-hour channel focused on eco-friendly living, as part of a push into the rising environmental movement. The company will next year rebrand its Discovery Home Channel, carried in 50 million homes, with a name that will reflect its position as the centerpiece of an initiative called PlanetGreen. In addition to the cable channel, other Discovery outlets including its flagship Discovery Channel will carry documentaries and other programming highlighting green lifestyle efforts.
Main Source: New York Times


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The NewStandard ceased publishing on April 27, 2007.


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